We believe the future of agency work is human creativity, amplified by AI.
It started with a realization inside an agency in Zurich. Our CEO Sophia spent years working as a creative for international agencies on high-profile accounts. She loved the conceptual phase, creating unique brand stories and crafting ideas for months.
But with the rising relevancy of social media and the demand for "always-on" content, the workload shifted from creation to execution. Clients expected more output at exponential speeds. The result? Creatives were drowning in resizing, formatting, and generic copywriting, leaving no time to actually be conceptual, weird and out-of-the-box.
We realized that especially for small and mid-sized agencies, this is a survival issue. Margins are tightening, and staying competitive means delivering volume without burning out your best talent.
That is why we started Smove. To handle execution so you can get back to what you love: Being creative.
The team behind Smove.
The Chaotic Creative Sophia was awarded a Cannes Young Lion and named 30 under 30 in Swiss Communication. With a background in Design, Copywriting and International Business, she empathizes with what agencies need to deliver to impress their clients and how to make it profitable.
The Tech-Nerd Paul holds a Master’s degree from the University of St. Gallen (HSG), and has a background in large consultancies and venture builders. He builds the enterprise-grade architecture that allows Smove to scale securely and reliably for agencies managing hundreds of client assets.
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